Sture Myrmell holds the dual roles of President of P&O Cruises Australia and President of Carnival Australia, which is part of the world's largest leisure company, Carnival Corporation & plc.
Carnival Australia represents seven leading cruise brands in the Australian and New Zealand market, including Carnival Cruise Line, Cunard Line, Holland America Line, P&O Cruises Australia, P&O Cruises World Cruising, Princess Cruises and Seabourn.
Three of its cruise lines - P&O Cruises Australia, Princess Cruises and Carnival Cruise Line - are the only global cruise companies to base ships from Australia year round. Together these brands account for more than 70 per cent of the Australian and New Zealand cruise passenger market, delivering memorable curise holiday experiences close to home and further abroad.
Since January 2016, Sture has held direct responsibility for the P&O Cruises Australia fleet, which is the only cruise line in the world to have its head office in Australia. His remit was expanded in December 2017 when he was appointed President of Carnival Australia with regional responsibility for managing the shared services group that supports a number of internal and external functions across Carnival Corporation's brands in this market.
Sture is a member of the global leadership team at Carnival Corporation & plc and is involved in the development of strategy, policy and operational practices across the business.
Sture has an innate knowledge of the cruise industry having held key positions across four Carnival Corporation & plc brands during his more than 20 years with the company, including working onboard as well as direct operational responsibility in shore side roles.
Since 2008 he has been core to transforming P&O Cruises and its service delivery into a product that truly reflects modern Australia. During his career, he has also been responsible for Commercial, Guest Experience and Product Development for the cruise line's fleet in Australia and New Zealand as well as the Fleet Personnel department and Hotel Suplly Chain.
Prior to Carnival Australia, Sture spent 15 years with Princess Cruises in California and Cunard Line and Seabourn in Florida, covering positions in Food & Beverage, Hotel Operation, New-build and Product Development. Sture first started his career at sea with Cunard.