P&O Cruises’ popularity among Australian families has been confirmed, with the cruise line winning the Best Family Cruise Line category in the annual Out & About with Kids magazine awards.
Ann Sherry, CEO of Carnival Australia, which operates P&O Cruises, said the cruise line was thrilled to win the award.
“We’ve been providing great family holidays for decades but we never take our popularity for granted,” Ms Sherry said.
“With families making up one-third of our passengers, we are constantly evaluating and evolving our onboard offering and over the past few years we’ve introduced new features such as our Big Screens and Pacific Cirque performers for family entertainment, as well as our NZ Natural Ice Cream parlours.
“This award confirms these innovations are really hitting the mark.”
Ms Sherry said new additions to the cruise line’s family offerings in 2013 included Broad Shorts, a movie-making program based on the animation technology behind Wallace and Gromit, which was launched in the teen-focused HQ and HQ+ kids clubs in February.
The program, the first of its kind on an Australian cruise ship, allows kids to make their own stop motion movies from a range of puppets.
The cruise line has also installed V8 race car simulators on Pacific Pearl.
These innovations will be complemented by a range of new family activities being rolled out across P&O Cruises’ fleet later this year, in consultation with internationally-renowned early childhood lecturer Rhonda Davidson-Irwin.
All three ships in P&O Cruises’ fleet offer four kids’ clubs – Turtle Cove (3-6 years), Shark Shack (7-10 years), HQ (11-14 years) and HQ+ (15-17 years).
The annual Out & About with Kids awards feature 42 categories across a variety of local and international travel products and are voted for by the magazine’s readers.
For more information visit www.pocruises.com.au