British cruise lines score 24 hour sports channel ahead of Australian visits

Cunard Line and P&O Cruises World Cruising have introduced a dedicated 24/7 sports channel in the lead up to the cruise lines visits down under this summer cruise season.  

Sportslovers won’t miss a second of their favourite game with the new 24-hour sports channel currently airing live action from the Australian Open and Barclays Premier League while Formula 1, US Open Tennis, Wimbledon and the British and Irish Lions Rugby Tour will also be screened live across the two British fleets this year.

The new channel will be shown in public bars and lounges onboard all three Cunard vessels and across P&O Cruises’ fleet of seven ships.

Sport 24' is the first dedicated 24/7 sports channel specifically designed for the cruise industry. It will be produced and distributed by IMG Media and broadcast via satellite by MTN-TV, which offers 96 per cent worldwide coverage.  

Ann Sherry, CEO of Carnival Australia, which operates Cunard and P&O Cruises World Cruising in Australia, said it was a real thrill to be able to offer live streaming of the year’s first class sporting events as the fleets’ ships cruised around the world.

“Sport plays a large part in people’s lives so we want to make sure our passengers don’t miss out on any of the golden sporting moments of 2013,” Ms Sherry said.

“The new sport channel has launched at the right time for Australian passengers onboard Cunard and P&O Cruises’ (UK) ships who are presently tuning in to the Australian Open as the ships set sail on their world cruises.

“When Queen Mary 2 sails into Australian waters in March the Melbourne grand prix will be shown live for Formula 1 fans who will be able to watch all the races from the comfort of the ship’s lounges.”

Cunard’s Queen Victoria and Queen Mary 2 and P&O Cruises World Cruising ships Aurora and Arcadia will visit Australian ports in February and March this year.