P&O Cruises World Cruising has announced it will change the livery of its fleet, with its eight ships set to take on a bold new look featuring the Union Jack as well as distinctive blue funnels.
Under the changes, the cruise line’s new flagship Britannia, the largest cruise ship deployed exclusively for the British market, will display the longest version of the Union flag anywhere in the world, at 94 metres.
For nearly two centuries P&O Cruises World Cruising has exemplified Britain across the world, becoming the country’s greatest shipping company and part of its cultural fabric. The livery update will celebrate more clearly the cruise line’s British heritage, as it refreshes and energises its brand.
From end of 2014, the company’s eight ships will begin to embrace on their bow a bold new Union Flag, styled in a contemporary way which looks to the future while celebrating the past. The imagery will be sympathetic to the ships’ sweeping lines and enhance their presence in port or at sea.
The ships will also have distinctive blue funnels carrying an illuminated rising sun motif which depicts the Oriental part of the Peninsular and Oriental (P&O) brand on the company’s coat of arms.
The new livery was developed after extensive research among consumers. It will be seen first on P&O Cruises Aurora following her drydock later this year, followed by Britannia at her launch in February 2015, and on all other P&O Cruises’ ships by the end of 2016.
P&O Cruises World Cruising’s CEO David Dingle said: “In our 177th year we are unveiling a new, contemporarily styled livery which symbolises all that we stand for, pointing to the future and celebrating our British heritage. This bold new look will make our ships more distinctive and recognisable across the world.
“Our ships will proudly carry Britain’s most distinctive symbol, the Union Flag, to all corners of the globe. The P&O Cruises’ name will be emblazoned along their hulls and the Rising Sun, the enduring symbol of our heritage, will shine from their funnels. This modern new look will exemplify the strengths and virtues of our company long into the future.”
To watch a short video with the new look livery, click here: http://youtu.be/Xx2CfYixm4Q.
For more information and bookings please see a travel agent, call 13 24 28 or visit www.pocruises.com.
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