Stuart Allison - Senior Vice President - Asia Pacific, UK & Europe - Princess


Stuart Allison is Senior Vice President Asia Pacific, UK & Europe for Princess, the world’s largest premium cruise line.

A veteran of the cruise industry with over 20 years’ industry experience, he leads the commercial operation for Princess outside the Americas with teams across Australia, Asia, UK & Europe.

Having led a number of commercial functions across multiple Carnival Corporation brands in Australia since 2003, Stuart has played a significant role in the development of the region’s cruise market from just over 100k cruisers to well over one million by 2019.

Since 2017, Stuart helped establish Princess Cruises as the number 1 cruise line in both Japan and Taiwan.

In 2022 his role was expanded to provide oversight for the UK and Europe business. Stuart is based in Sydney, Australia.