Australia’s leading cruise line, P&O Cruises, has cruised to another online milestone this year reaching 150,000 Facebook “likes”.
Since launching its Facebook page in June 2009, P&O Cruises has built a massive online community of followers who regularly engage with each other, and the cruise line, about their holiday experiences.
P&O Cruises’ fan base has tripled over the past 12 months, growing from 50,000 “likes” in December 2011 to 100,000 in July and reaching the 150,000 mark yesterday.
Simon Cheng, Director of Marketing at Carnival Australia which operates P&O Cruises, attributed the cruise line’s Facebook popularity to a combination of engaging content like weekly fan polls, competitions and special offers.
“To reach 150,000 so soon after 100,000 is an incredible feat,” Mr Cheng said, adding that the cruise line’s NRL grand final ticket giveaway and the announcement of new ports like Mare, Papua New Guinea and Moreton Island had been online hits.
“We’re so thrilled that our passengers seem to have as much fun engaging with each other on Facebook as they do on our cruises. We love seeing our fans reminiscing about past cruises, counting down the days until their next cruise and offering advice to new cruisers. The page has a real family feel to it.”
The Facebook page also offers exclusive P&O Cruises’ apps as well as the chance to connect with other passengers before and after a cruise through event groups.
Visit P&O Cruises Facebook page at www.facebook.com/POCruises
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