Princess Cruises has announced that Majestic Princess, the first cruise ship built and designed specifically for the China market, will also be the first ship in the fleet to debut an elegant new livery design featuring the company’s iconic logo. The new livery design will roll out fleetwide over the next few years.
Drawing on one of the most recognised brand logos in cruising, the modern, sophisticated look is designed to reinforce the premium experience of Princess Cruises, recognised around the world as a destination leader.
Princess Cruises President Jan Swartz said for nearly half a century the Princess logo had represented the adventure of cruise travel around the globe.
“Now our ships sail to more than 360 ports of call worldwide and will be instantly recognised from afar. As the very first cruise ship built for China, we take great pride that Majestic Princess is our first ship to proudly display our new livery design,” Ms Swartz said.
Majestic Princess has also reached a significant construction milestone with the ship “floated out” in its building dock at the Fincantieri shipyard in Monfalcone, Italy. The occasion was marked by a traditional ceremony as the ship met ocean water for the first time.
Following the Italian shipyard’s custom, the float out of a ship begins when a “madrina,” or godmother, cuts the cord that signals the flow of sea water into the ship’s building dock. Executive Vice President of Fleet Operations Keith Taylor and recently appointed Majestic Princess Captain Dino Sagani represented Princess Cruises at the ceremony. Captain Sagani’s mother, Graziella Sagani, served as the ship’s “madrina.”
Majestic Princess will offer many of the same special features as Royal Princess and Regal Princess, which have been so well-received. These include a dramatic multi-story atrium serving as the social hub of the ship; an over-the-ocean SeaWalk, a top-deck glass-bottomed walkway extending 8.5 metres beyond the edge of the ship; the Princess Live! interactive studio; and a special Chef’s Table Lumiere, a private dining experience that surrounds diners in a curtain of light.
As the first cruise ship built and designed specifically for the China market, Majestic Princess will also feature a number of new venues and experiences created for that market, the details of which will be revealed in the coming months.
Majestic Princess will homeport in Shanghai and carry 3560 guests.