P&O Cruises is continuing to make waves in the digital world with its latest brochure connecting the cruise line’s new holiday program with its burgeoning online presence.
The 2013-15 brochure includes new interactive technology which allows holidaymakers to discover the cruise line and its offerings via advancements such as QR codes.
With a click of their smartphone or tablet, holidaymakers will be transported into the world of P&O Cruises’ Landlubbers via a QR code or discover the growing online world of the cruise line with social media activity now extending to pinterest (pinterest.com/pocruises) and instagram (instagram.com/pocruises) as well as facebook (facebook.com/pocruises) and twitter (twitter.com/pocruises).
P&O Cruises Senior Vice President Tammy Marshall said the new brochure reflected P&O Cruises’ strong social media presence with the cruise line nearing 200,000 likes on facebook.
“We know our onboard product offers the latest and greatest innovations at sea and as a pioneer of the Pacific, we have long been opening doors to new destinations, but we also know that it’s becoming increasingly important to connect with past and future cruise passengers in a digital space,” Ms Marshall said.
“This brochure really bridges the two worlds for the first time and underscores how vital social media and smartphone technology is to our ongoing success.”
“We invite cruise passengers onboard our social media voyage and hope the next time they cruise with us they will share their memories @pocruises and with fun hashtags like #sailaway,” Ms Marshall added.
Highlights of the 2013-15 brochure include cruises from every mainland state including the first roundtrip sailings from Adelaide, new itineraries to Indonesia from Fremantle and new ports of call in Papua New Guinea.
Presented in a new matte finish, the brochure is the largest ever produced by P&O Cruises. With more than 300 departures from six different ports, the brochure’s itinerary index has been produced over two pages for the first time.